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US Holiday Retail Forecast, 2026: E-Commerce Powers Growth

Forrester forecasts that 2026 US end-of-year holiday season retail sales will reach $1.1 trillion. Several shifts are reshaping holiday demand, shopper behavior, and retailer priorities.

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Forrester forecasts that 2026 US end-of-year holiday season retail sales will reach $1.1 trillion. Several shifts are reshaping holiday demand, shopper behavior, and retailer priorities.

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